Fractional Sales Management

You shouldn't be managing your sales team.
But someone has to.

The Floor is the management layer between you and your sellers — daily coaching, accountability, and emotional intelligence development — so your team performs and you get your time back.

20+
sellers Jeff coached who went on to management, VP, and head of sales roles
76%
quota attainment for reps coached weekly vs. 47% coached quarterly
+19%
more quota attainment when reps have a highly effective coach
Why your team is underperforming

The management gap
is a revenue gap.

Sales managers are usually the first cut when budgets tighten. The problem is the work they do — coaching, accountability, developing the person behind the pitch — doesn't disappear. It just stops happening.

01

Sellers go uncoached

Without consistent feedback, bad habits compound quietly. The talent is there — but without someone developing it, performance becomes unpredictable and deals that should close don't.

02

You become the de facto manager

When the management layer disappears, it doesn't go away — it lands on your calendar. Pipeline reviews, 1:1s, deal coaching: that's time you should be spending running your business.

03

The human side of selling disappears

Great managers develop people — not just process. Reading a room, managing pressure, building real trust with buyers. That skill doesn't come from a CRM or a script.

The research

What consistent coaching actually does to a sales team.

The data is consistent across every study. The gap between coached and uncoached teams isn't marginal — it's decisive.

+19%
more quota attainment when reps have a highly effective coach
Corporate Executive Board
3.3×
greater quota growth when AI-assisted tools are paired with human coaching vs. AI alone
ValueSelling + Aberdeen, 2024
+12%
more sales from reps who completed emotional intelligence training — worth $55K+ per rep
SuperOffice EQ Sales Research
What The Floor delivers

A management layer your team
feels every single day.

Not a quarterly review. Not a training event. A real operating rhythm — built on how great sales managers actually develop people — delivered at a fraction of a full-time hire.

📅

Daily accountability rhythm

Every seller gets a structured daily check-in — one priority, one focus question, one accountability prompt. It's not a task list. It's a management voice in their day, every day.

Reps coached weekly hit quota at 76% vs. 47% quarterly — MySalesCoach 2026
🧠

1:1 EI coaching — ProPresence

Bi-weekly individual sessions built around emotional intelligence. How sellers read buyers, handle pressure, and communicate in a way that builds trust — not just moves a deal forward.

EQ training drives +12% revenue — avg. $55K per rep — SuperOffice
📋

Full account pipeline reviews

Account by account — not just deal status. The buyer, the decision-makers, the company context. The goal is a seller who genuinely understands their accounts, not just tracks them.

🎙️

Call pattern analysis

Transcripts and recordings reviewed for talk/listen ratio, discovery depth, objection handling, tone. Individual coaching built from what actually happened on the call.

📊

Owner pipeline visibility

Weekly plain-language summaries of what's actually happening — not just what sellers self-report. Real insight, no new dashboards to learn.

📡

Leadership relay

Your priorities, strategy, and messaging reach your sellers — translated into coaching language, not forwarded in a Slack message nobody reads twice.

The differentiator

Most tools coach the process. The Floor coaches the person. ProPresence is built on I-O psychology and emotional intelligence research — developing self-awareness, how sellers read buyers, and how they communicate under pressure. Skills no script or software teaches.

What sellers say

"Jeff was my direct manager at American Media, and his leadership skills got the most out of his entire team. Through his stewardship, we were able to exceed our group sales goal. Jeff led with compassion, and was always someone you could speak openly with and bounce ideas off of. His style was definitely unique as he was willing to adapt to the needs of his individual sellers. You were motivated to succeed — not through fear, but of a genuine want to achieve great heights as a team. His emotional intelligence was something I wish I had with all of my sales managers, as it's rare to find someone who isn't only interested in the bottom line."

Brett Nemec
Former seller, American Media
From the field

"A seller on my team was talented, likable — but the moment a proposal went out, he'd leave it to chance. I said: people like you. Go sit in the Starbucks downstairs and let them know you're there if they want to think out loud or have questions. He did. It turned his career around."

— Jeff, on what coaching actually looks like
Is this for you?

The Floor is built for
one situation specifically.

You have a small sales team. No dedicated manager in the room. And you're feeling what that costs every week.

"I'm managing the sales team myself."

You became the de facto coach, deal reviewer, and pipeline manager when the role was cut or never filled. That's not where your time should go.

"My sellers are capable — but inconsistent."

The talent is there. The results aren't reliable. Without a consistent coaching rhythm, performance depends on who had a good week — not a system that produces it.

"I can't justify a full-time manager yet."

$150K–$200K in base salary is a real commitment for a growing business. You need the outcome of great management without the overhead of the hire.

How we start

Week one is the diagnostic.
We listen before we coach.

Most consultants arrive with a framework built for someone else's team. The Floor arrives with questions — and by Friday, you have a specific picture of your team and a clear 30-day plan.

MON
Owner intake call
60 minutes. Revenue goals, team history, what's broken, and what success looks like in 90 days. Jeff listens more than he talks.
Owner · 60 min
Jeff leads
TUE
Seller welcome calls + ProPresence baseline
Each seller gets a 30-minute conversation — not a review. What do they love about selling? Where do they feel stuck? A ProPresence baseline follows: communication style, stress response, self-awareness.
Sellers · 30 min each
ProPresence baseline
WED
Shadow day
Jeff reviews call transcripts and email threads for each seller. No feedback yet — just observation. Talk/listen ratio, discovery depth, objection handling, tone.
Call + email review
Jeff observes
THU
Daily rhythm goes live
Sellers receive their first structured check-in: one priority, one focus question, one accountability prompt. The pattern builds from day one.
Daily check-in live
First responses
FRI
Diagnostic readout with the owner
Plain language. Each seller's strengths, specific coaching priorities, messaging gaps, and the 30-day plan. No deck, no jargon.
Owner · 45 min
Jeff presents
Pricing

One offer.
One result: a team that closes more.

The diagnostic week is included. Month-to-month after a 3-month minimum. No long-term contracts.

THE OFFER
On The Floor
$3,950/mo
Up to 5 sellers
Get started
  • Diagnostic week — owner intake, ProPresence seller baseline, shadow day, 30-day plan
  • Structured daily check-ins for every seller
  • Bi-weekly 1:1 coaching calls per seller — ProPresence EI framework
  • Full account pipeline reviews — buyer mapping, decision-makers, company context
  • Call pattern analysis + individual coaching debrief
  • Weekly plain-language pipeline summary to owner
  • Bi-weekly owner strategy call
  • Leadership message relay — your priorities translated into coaching language

A full-time sales manager runs $150K–$200K in base salary before benefits, bonus, or ramp time. The Floor delivers the outcome without the full-time commitment. Have a team larger than 5 sellers? Let's talk custom scope.

Add-ons
Additional seller seat
+$450/mo per seller
Scale beyond 5 sellers without a custom conversation.
ProPresence workshop
$1,800 one-time
Half-day EI training for the full team. Most impactful after 30 days of individual coaching.
Sales playbook build
$3,000 one-time
Discovery framework, messaging, objection handling, and ICP — built from your team specifically, not a template.
Who runs The Floor

Jeff Cohen

20+ years in B2B sales leadership across digital media and adtech — Fox News Digital, Thrillist, Macy's Media Network, American Media, Uproxx. I've built teams, carried a bag, and managed sellers at every stage of a company's growth.

Over that career, more than 20 of the sellers I managed went on to management, VP, and head of sales roles. That's not luck — it's what happens when you treat development as the job, not an afterthought.

I hold an M.S. in Industrial-Organizational Psychology. The EI framework behind The Floor is built on behavioral science that most sales training programs never touch — and it shows in the results.

Background

  • 20+ years B2B sales leadership
  • Fox News Digital · Thrillist · Macy's Media Network · American Media · Uproxx
  • MBA + M.S. Industrial-Organizational Psychology
  • 20+ sellers promoted to management, VP, and head of sales roles
  • ProPresence EI coaching framework — built on behavioral science
  • Specialized in teams of 3–15 sellers without a dedicated manager

Your team is one consistent manager
away from a different year.

Book a 30-minute call. We'll talk through what's getting in the way of your number and whether The Floor is the right fit.

Book a 30-min call

No pitch deck. No obligation. Just a conversation about your team.