Help you manage your salespeople
We'll build a practical routine for individual coaching, pipeline reviews, priorities, follow-up and accountability. You stay the owner; you don't have to carry every management task alone.
Hands-on sales management for business owners
You built your business by selling. Now you're managing salespeople, too.
Hiring a salesperson was the right move. Managing one is a different job. You're still running the business, closing important deals, and now coaching someone else to sell.
The Floor helps you manage your salespeople, improve their performance, and turn more opportunities into revenue—without hiring a full-time sales manager.
For founder-led B2B companies with one salesperson, a small outbound team, or a trusted rep stepping into management.
Sound familiar?
Being a good salesperson doesn't automatically make managing one easy.
You've spent years learning how to win customers. Now someone needs your direction, coaching, feedback, priorities and follow-up. That's work on top of everything else you do.
You don't have to figure it out alone. I'll help you build a team that sells more effectively—and make managing it less of a burden.
You used to do most of the selling yourself.
You hired one or more salespeople to grow.
You still step in to rescue deals and keep people moving.
You're unsure how often to coach, check in, or hold people accountable.
You need more revenue—but not another full-time executive salary.
What I actually do
Real help managing your team. Not another consultant's playbook.
Help your salesperson grow into a manager
If you've hired a strong seller you trust, I help them learn how to coach others, run meetings, make decisions and lead—without undermining their authority.
Manage the team alongside you
When you'd rather delegate the weekly management work, The Floor can step in to help run the pipeline, coach reps, and keep commitments from slipping.
Bring more discipline to revenue
We work the actual opportunities: clearer account priorities, faster follow-through, better deal preparation and fewer promising conversations left hanging.
Experienced leadership, practical tools
Your salespeople need a real manager. AI can make that manager more effective.
People still need coaching, judgment and accountability. The Floor also uses AI where it genuinely helps: preparation, research, pipeline visibility, follow-up and manager decision support. The technology works behind the scenes—never instead of leading your people.
What I help you manage
- Weekly priorities and pipeline reviews
- Seller coaching and motivation
- Account and opportunity strategy
- Clear next steps and accountability
- Hard conversations and performance issues
Where AI can support the work
- Customer and prospect research
- Sales meeting preparation
- Pipeline analysis and summaries
- Follow-up and workflow support
- Coaching and forecasting preparation
Who's helping you
I've sold, managed salespeople, and run businesses.
I'm Jeff Cohen. I've spent more than 20 years building and leading revenue teams at Fox News Digital, Thrillist, Macy's Media Network and other businesses. I've also served as a COO responsible for the operational realities of running companies.
I hold an MBA and a master's degree in Industrial-Organizational Psychology. That mix matters: managing salespeople is about performance and numbers, but also motivation, personalities, trust and how people actually work.
Experience in the field. Academic grounding in people and management. Hands-on help, not theory.
Start small
You don't need to commit to a full-time hire.
Let's look at the people you have, what you're still doing yourself, and where sales management could immediately improve.
If there's a fit, we'll agree on a defined piece of work at a fair price. A focused 30-day engagement is one way to start—with clear responsibilities and no assumption of a long-term contract.
What it's like to work with Jeff
Sales management is about people, not just numbers.
“Jeff led with compassion and emotional intelligence that is rare to find. His style was unique, willing to adapt to the needs of individual sellers. You were motivated to succeed, not through fear, but a genuine want to achieve great heights as a team.”— Brett
“Jeff was one of the most influential sales managers I've worked with. He didn't just manage numbers — he invested in his people, challenged us to get better, and helped us become stronger, more confident sales professionals.”— Dante
Another way we help
Have an opportunity to grow revenue that keeps getting pushed aside?
Separate from managing the sales team, The Floor can help turn a specific commercial opportunity into a real plan and work: underused customer relationships, partnerships, distribution or other revenue assets.
Explore Revenue BuildUseful thinking
Practical articles for founders running sales.
Guides on seller coaching, pipeline accountability, management handoffs and making good decisions about sales leadership.
Read the InsightsThe Floor
You hired salespeople to grow your business. Let's help them succeed.
Tell me about your team and what's falling back on you. I'll help you work out what to manage, what to delegate, and where better sales execution could bring more revenue.
Talk About Your Team