Background

Jeff has spent more than 20 years in B2B sales leadership across Fox News Digital, Thrillist, Macy's Media Network, American Media and Uproxx. He has built teams from the ground up, managed sellers through different stages of company growth, and developed more than 20 people who went on to VP and head of sales roles.

Education

MBA, Baruch College — Zicklin School of Business M.S., Industrial-Organizational Psychology, University of Hartford

Approach

Jeff's graduate training in organizational psychology shapes how he manages: less about scripts and quotas, more about what's actually motivating — or blocking — a given seller. Pipeline problems, in his experience, are often people-management problems wearing a sales disguise.

The Floor

Jeff founded The Floor to provide founder-led B2B companies with the hands-on sales management they're often missing between having sellers and being ready for a full-time VP of Sales hire.

Connect

LinkedIn: link to be added

Articles by Jeff Cohen

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Practical, experience-based writing on sales management, accountability and founder-led sales teams.